The evolution of Bollywood PR and its impact on society
Every industry has a moment when a scattered trade turns into a proper profession. For Bollywood publicity, that moment has a name attached to it. But the story starts long before that, in a much smaller, quieter version of the business.
The genesis of Bollywood PR
In the 1950s and 1960s, Bollywood publicity was not really a business. It was a…
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